Quote:
Originally Posted by The_Blur
I'll give you The_Blur notes, as opposed to Cliff's notes, on the post.
Pontiac—there were Chevys wearing darts and split grilles. Aside from the G8 and the unprofitable Solstice, there was no future.
Chevrolet—new Chevys will look more expensive than they cost, like the Malibu. They will retain their heritage as being the cars and trucks for everyone.
GMC—GM has a long history of profitable trucks, so GM has a truck brand. They are truck experts, and they do an amazing job. These are more upscale than Chevys and will have a unique style as time progresses.
Buick—the new target is professionals. FenwickHockey65 cites the newer ad campaigns for new Buick products.
Cadillac—in order to compete with BMW and Mercedes, Cadillac is moving up. Expect Cadillac to be the Cadillac of fine automobiles.
I want to add on the Pontiac point that the people who most wanted products like the G8 to succeed were performance enthusiasts. On this forum, for instance, Camaro enthusiasts rooted for the G8, but we, on the whole, would rather drive a Camaro. The G8 played second fiddle to other performance cars that people would rather have, and the same is true of other products in the Pontiac lineup. It had to go.
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Alright so,
Pontiac - I definitely agree with you there, but if you read my next post you will see that I stated that the brand needed to be restructured. In what way, I'm not sure.
Chevy - Definitely agree with you there, 100%.
GMC - Yes, it does have a long history of selling trucks. Yes, it basically is a brand made up of truck experts. But here's the deal, if they continue building large trucks what's going to happen if fuel is going to go back up to 5 bucks per gallon? That's where we need to see the big change, they need to release new crossovers, but this is what is going on, so this is not my argument. My argument is that gmc is located between chevy and cadillac. All of their cars are basically the same as chevy and/or cadillac. That's why I don't see the point of them existing.
Buick - I guess I see your point. But where I'm from, professionals (I should know, I don't have that many semesters left and I know people that have graduated from college) prefer cadillac. They either buy cadillac, bmw, audi or benz.
Cadillac - Definitely agree with you, 100%, cadillac will be cadillac. It's not going to be as good as bmw, audi or benz though