Quote:
Originally Posted by 2000v6
Well of course I know that it comes down to profit. I believe that in the long run, if they were to restructure the brand, then pontiac would have been more profitable. The difference is that GMC is profitable now.
But really, GMC happens to have suvs that are in the middle of chevrolet and cadillac, for no reason. I mean, at least this has happened from what I have seen, less and less people are buying gmc trucks. Why? It's pretty simple, when the escalade line didn't exist, then the yukon line was the upscale version, but nowadays they exist for no reason at all. I mean really, gm should get rid of the yukon line and let people buy the tahoe line or the escalade line, both of which are making profit anyway.
If you don't catch my drift from the last paragraph, then just look at the colorado, silverado line vs. the canyon, sierra line. And I mean, especially the denali canyon and sierra, they happen to be the upscale versions, so people would prefer to buy them over the colorado and silverado. Yet, if a cadillac version of these trucks was to come out, people would prefer the cadillac versions. Honestly, this makes sense, just take a look at the avalanche and escalade ext, there is no yukon version for a reason.
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well, if you offer 3 teirs of "luxury" as it were. Chevy being the bottom, GMC being in the middle, and Caddy being up top...
why would it make sense to sell only top model and low model? some people want that middle ground.
same with say... the corvette.... 3 main models. the base coupe, the Z06, and the ZR1. (the camaro will follow suit with the Z28....did I say that...lol).
now I know you are thinking. "But Spike, we're talking about 3 different brands, not just a single car with multiple teirs"
and you are right, but while it might seem like a waste of time to offer 3 lines of nearly identical vehicles (save for a facelift and a couple badges), that facelift and those couple badges are worth a lot to certain buyers and GM is fully aware of this and is cashing in on it. and as long as they are making money, then our Camaros can stay.