Quote:
Originally Posted by FenwickHockey65
Did you read my longer explanation? |
I'll give you The_Blur notes, as opposed to Cliff's notes, on the post.
Pontiac—there were Chevys wearing darts and split grilles. Aside from the G8 and the unprofitable Solstice, there was no future.
Chevrolet—new Chevys will look more expensive than they cost, like the Malibu. They will retain their heritage as being the cars and trucks for everyone.
GMC—GM has a long history of profitable trucks, so GM has a truck brand. They are truck experts, and they do an amazing job. These are more upscale than Chevys and will have a unique style as time progresses.
Buick—the new target is professionals. FenwickHockey65 cites the newer ad campaigns for new Buick products.
Cadillac—in order to compete with BMW and Mercedes, Cadillac is moving up. Expect Cadillac to be the Cadillac of fine automobiles.
I want to add on the Pontiac point that the people who most wanted products like the G8 to succeed were performance enthusiasts. On this forum, for instance, Camaro enthusiasts rooted for the G8, but we, on the whole, would rather drive a Camaro. The G8 played second fiddle to other performance cars that people would rather have, and the same is true of other products in the Pontiac lineup. It had to go.