Quote:
Originally Posted by MrIcky
I can't find the original article, but I found this one that references it:
http://www.thetruthaboutcars.com/scion-dying/
But Scion’s claims about its (relatively) youthful median buyers’ age is being disputed by Strategic Visions, which claims that the current median age of Scion buyers is a not-so-young 47. And it’s been trending higher ever since 2006. The median age of all car buyers is 54.
The article I saw specifically referenced the Venza being an attempt to get this 'practical older buyer' back into the fold (it's basically an upscale Xb sizewise). |
But a buyer still isn't always the driver