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MrIcky · 01-13-2010, 03:30 PM

I can't find the original article, but I found this one that references it:

http://www.thetruthaboutcars.com/scion-dying/

But Scion’s claims about its (relatively) youthful median buyers’ age is being disputed by Strategic Visions, which claims that the current median age of Scion buyers is a not-so-young 47. And it’s been trending higher ever since 2006. The median age of all car buyers is 54.

The article I saw specifically referenced the Venza being an attempt to get this 'practical older buyer' back into the fold (it's basically an upscale Xb sizewise).

01-13-2010, 03:30 PM	#76
MrIcky Drives: Dodge Ram Megacab & Cobalt SS Join Date: Sep 2008 Location: Boise Posts: 1,536	I can't find the original article, but I found this one that references it: http://www.thetruthaboutcars.com/scion-dying/ But Scion’s claims about its (relatively) youthful median buyers’ age is being disputed by Strategic Visions, which claims that the current median age of Scion buyers is a not-so-young 47. And it’s been trending higher ever since 2006. The median age of all car buyers is 54. The article I saw specifically referenced the Venza being an attempt to get this 'practical older buyer' back into the fold (it's basically an upscale Xb sizewise).