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The resale value will only be hurt as long as the new vehicles are still available on the lot. After all the inventory are sold, the resale value is going to be much more market driven. If it was worth good money before the fire sale and there are no more new ones to be had at the "fire sale" price, the used ones should hold value again. The orphan status of Pontiacs, Saturns and other abandoned brands is going to cause some dimunition in value just because they are discontinued products but that is unrelated to the fire sale.
-Mark.
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