[stovt001]

The conversation probably went something like this:

Exec 1: Man, that Aveo just isn't killing the competition like we want it to.
Exec 2: I know. I mean look at the Fit. It is the epitome of value, simplicity, and functionality. Then Ford is coming out with the stylish and fun Fiesta. Both of these cars are way more upscale than the Aveo.
Exec 1: Well we just have to sell these fuel efficient cars. They're the new hot product, and regulations require it anyway.
Exec 2: So do you think we should design and engineer a competing car that one-ups our rivals, redefines the segment, and presents a great image of the brand to our youngest buyers, giving them a reason to stick with us as they trade up?
Exec 1: Perhaps... but do you know what would work even better? Let's rebadge our low-buck, low thrills, antiquated econobox, slap on a new nose, hand it to our mid-range performance division, and give it and the original car half the marketing budget they need to succeed!
Exec 2: Brilliant! Now that's the kind of smart thinking that got us where we are today. And you know, if this works out, maybe we can give Cadillac a rebadged Aveo and call it the Cimmarron II, and give Pontiac another Lambda crossover and call it the G12.
Exec 1: Oh, that project is almost finished. The badges are just coming off the press now.