Quote:
Originally Posted by Easy Go
Europe is over-saturated with automakers. Saab, like Opel, is parasitic to GM's future at this point in time. I say chop it off and save the good leg.
|
Thats what they were trying to do by selling it. Killing a brand costs a lot of money, selling it generates short term cash (at the cost of introducing a new competitor).
But as for Opel, they represent a genuine value to GM. They're one of 4 major engineering groups around the world for GM and specialize in midsize cars. The others are Korea's Daewoo (small cars), Australia's Holden (rear drive), and then of course America (pretty much everything else). I'm not sure why they were so keen on selling them in the first place. Maybe because its one of the few brands that could be sold with its own engineering team and therefore attractive to non-automakers.