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It wasnt a 50/50 split. There are several articles on what it entailed. There is one article that throws that out there, believe it was the former VP of Pride. The Pres of M-1 got more into detail and it was nowhere near 50/50split. Did they want a cut...hell yeah. You bring the #1 MMA fighter to the show and you deserve a percentage. Mostly they want that M-1 label in there. UFC/Dana White refuses to let that happen.
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