Quote:
Originally Posted by snizzle
People buying Subaru's aren't cross shopping. It's a different breed of loyalty.
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There is always brand loyalty but there is also a ton of people that want a 4 wheel drive vehicle but don't want a big SUV or a truck. For those wanting a normal size car, basically your only choices are Subaru or Audi and most people think Audi is out of their price range. Your biggest loyalty lies with those who buy the WRX and Outback but all the others are mostly because there is no real competition for a 4 wheel drive car.