Got to crawl around, but not drive
, a Ford Lightning the other day. Honestly, it's an impressive truck! I was surprised by how much I liked it... which was a lot.
Would i buy one? No. But for the guy who owned it with a 60 mile round trip daily commute it is perfect. He also doesn't much care about long trip inconvenience and is kind of a techie so he's very happy with it.
Bottom line - an excellent product with a limited market.