Quote:
Originally Posted by returnofcc
True. Sorry syr, but nobody is going to buy a "grand touring" challenger for 50-55k when you could get the M3/ISF/C63/CTSV/CaymanS for around the same price, cars that will be better performers, most likely better build quality, and something a dodge will never have: Prestige. Sure, it could be a cool car, but with that price, it would be a definite failure. Just look at the Taurus SHO. Who pays 40k for a Taurus? If people think it's a ripoff for 40k, now add over 10k to that and what do you have?
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Actually, I think you might have paid too much attention to Zeus' response to my post and not enough to my post. That 50-55k price you mention was his estimate of what it would cost to produce and sell such a car, not mine. I never said anything about a 55k Challenger, I said that they should price the Chally for Vette/GT500 money which would be roughly mid forties....and since the GT500 was commanding prices above sticker until relatively recently I would argue that people will absolutely pay 45-50k for a Grand Tourer that is good enough to make them actually want to buy the car.
As for the Taurus SHO, while I was a skeptic myself when that car was introduced you might want to revisit your thoughts on what will or wont sell, I know I had to. The Taurus is selling about twice as many units per month as the G8 did in it's best ever sales month, and according to Ford the bulk of that demand is for the highest end offerings like loaded SEL models and the SHO. In other words, Taurus is meeting Ford's expectations and then some and a notable portion of the cars making that happen are priced in that 40k dollar range you surmise wont work.