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Originally Posted by MyNameIs
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The spin is strong in this one padiwan.
At one point in this “report” they proudly declared that 20% of people polled believe that EVs are worse for the environment.
Without spin the report would have said 80% of those polled believed EV’s were no worse or better for the environment.
S&P Global Mobility does a very detailed loyalty report. All the OEMs and a lot of news companies and a lot of consulting houses buy our loyalty report. There are two primary ways of measuring loyalty… the Household Method and the Disposal Method. To oversimplify the concept I will ask and answer a basic question included in each method:
Household Method: Does not assume what happens with qualifying vehicle, but does ask about next vehicle. Since I own an EV they might ask me, as an EV owner…
- Will your next vehicle purchase be an EV, a Hybrid, or an ICE?
My answer would probably be “An ICE”. You see I already have an EV so if I was buying an additional vehicle, it would probably be some sort of specialty vehicle. A V-series. Maybe a Corvette.
This is where the “46% of EV owners say their next vehicle will be ICE” comes from. One other point…46% would buy other than EV means that 54% of EV owners will buy another EV in addition to the one they already have.
Disposal Method: Assumes the qualifying vehicle will be replaced with the next purchase. Specifically asks the EV owner what they will buy to REPLACE their EV. We call this Fuel Type Loyalty. The Fuel Type Loyalty for ICE is somewhere around 78%. The Fuel Type Loyalty for EV is around 69%.
More interesting though, about 75% of Tesla owners report that they will replace their Tesla with another EV. And 75% of them say it will be another Tesla. Tesla actually has the highest brand loyalty of all brands sold in the US.
So, using the Disposal Method, my answer to the question
- When you replace your EV, will you replace it with an EV, Hybrid, or ICE?
My answer to that question would be “an EV”. Going forward we will always have an EV as our primary vehicle. Specialty vehicles (weekend toys, track cars) will continue to be ICE for the foreseeable future.