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Can't recall the last time or if ever I saw an ad on TV for the Malibu. The Equinox is advertised and when the buyer visits the stealership, the sales staff
points them in that direction because they are in stock, big enough without being slobs and are generally affordable.
Texas is truck country. Come to the N.E. and they're are plenty of folks who still want a sedan. Pickup trucks, too.
Some will say GM did the research and decided that it should go. Likely. But the EV push is at the core and platform/battery share is steering the General in that direction. Time will tell how sales pan out but EVs right now are exceeding 100 day supply.
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