[snizzle]

Originally Posted by Martinjlm

Ok, got it. When I was still there, there were multiple attempts at a”Wrangler fighter”. Some may have even heard the name Granite floated around. Many iterations, many business cases. None passed the muster. I actually thought we were going to market with a property that made it to the NAIAS display floor as a concept. It still didn’t make it to production. There were other Granite iterations that were more Wrangler-like and sorta “Baby Hummer” in appearance. In fact, there was a Hummer H4 on the edge of the product plan for a while. Same thing though…death by business case. That and a RWD Granite utility were ideas that bounced around a lot.

Ideally, to compete with Wrangler / Bronco, you’d want a utility off the Colorado / Canyon RWD platform. But at the time that was an aging platform struggling to justify the expense to replace it. So the Granite concept that made it to the show was done off the VSS-F platform. In other words…another FWD compact utility. So might have cannabalized Equinox / Terrain sales or maybe at best it could be the top end trim of Terrain. Not enough volume in that scenario. And probably not real world competitive with Wrangler / Bronco. Then the whole VSS-F / VSS-R strategy sorta decomposed. I’m sure there’s a lot more to the story that happened after I left, but not having something in that segment wasn’t for lack of trying.

Did GM ever confirm these are truly dead?