Quote:
Originally Posted by el ess A
Mary's made mistakes. Everyone makes them. I'm sure she didn't WANT to pull the plug on Camaro. But sales are sales. Can you point to the marketing department and say things like, "WTF? We gave you ???? dollars for Camaro advertising and what did you do with it?"
Like it or not, in ONE year I saw more advertising for Dodge than I did for Camaro in the last 10 years combined. So whether its parts-bin specials, lackluster styling, no updates to correct past issues, etc., GM has never seemed to address exactly why they thought sales figures were in the toilet, and what, if anything, was the game plan to turn it around. It wasn't like it snuck up on them. A good sales team knows what it takes to understand what the public wants.
Maybe they didn't want to? Did they think it's for a small sect of buyers anyway, let's not get too involved with it and let it just die on the vine?
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I was one of those believers that also thought a lack of marketing was why the Camaro failed and while I do believe a little bit more commercials would have helped, I don’t think marketing/advertisements is why it failed. I’m currently trying to sell my Camaro and get a 13/14 GT500. After sitting in multiple GT500’s and GT350’s I immediately understood why the Camaro failed. We Camaro owners always make excuses for the Camaro’s short comings which are visibility and storage. Yes we get used to it and we make compromises living with it but most people don’t want to do that. First impressions matter. After sitting in a Mustang I thought I was sitting in a fish bowl. It’s truly THAT much better seeing out of it. Like I get people wanting to be able to see out of their car. The Camaro is bad at being a regular car but great at performance. That isn’t what most sports car buyers want. They want to be able to use the car everyday. While you and I might prioritize performance we are in the minority.