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This will be one to keep an eye on. I'd be curious *what* was shared with the analytics firms and how GM is able to spin this in the lawsuit.
I'm not sure that a VIN is PII by itself, or that Onstar even violated its own data sharing terms - that's for the lawyers to figure out. If this is Insurance companies supposedly buying depersonalized data from an analytics firm, but being able to make the connection on their end (having VIN, driving event information, and the primary driver's demographic information) then, is GM liable for what insurance companies do with that data?
Put some Jiffy Pop in the microwave. This is going to be interesting...
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