[Martinjlm]

Originally Posted by Evergreen6

This is an assumption, but I don't think any Product owner for Ford ever envisioned a utilitarian truck shopper to cross-shop a gas and EV full-size pickup. I think Ford envisioned the Lightning would appeal to the majority of pickup truck buyers who want a high-riding full-size sedan with a 5' open bed so they can buy a big TV at costco and the occasional potted plant from a nursery.

The work truck makes some sense. Look around a modern construction site and a full-size pickup is often used as a tool to keep someone warm while they make phone calls.

The mistake Ford may have made is if they looked at the data and saw that the majority of F150 buyers (not F250 or F350) use their car as family / personal transport with very little towing and hauling, they may have been basing their capacity plans on too high a number based on that premise. I would have very likely made the same mistake. It’s one they will recover from.

The work truck makes a lot of sense especially if you consider that often the site manager is the primary user of the work truck. Add to it the capability to power small tools and it makes an attractive package.