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Old 11-18-2023, 05:52 PM   #1387
Martinjlm
Retired fr GM + SP Global
 
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Drives: 2017 Camaro Fifty SS Convertible
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Quote:
Originally Posted by MyNameIs View Post
I think Brand and Division when it comes to car companys like GM the names are interchangeable. The company GM controls the Division/brand.
Very much not interchangeable at GM. Is Customer Care and Aftersales a brand? Nope. But it is a division of General Motors. Is GM Product Development a brand? Nope. It’s a division. And without it, the brands would have nothing to sell. The rough cut is divisions do things and/or make things. Brands market and sell things that the divisions make. The companies do control the brands and divisions, but brands and divisions have different purposes in life.
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