Quote:
Originally Posted by Martinjlm
As far as brand loyalty goes, we (S&P Global Mobility) have studies that show that the pandemic, the chip shortage, and supply chain crisis have combined to hammer the hell out of brand loyalty. Even amongst pickup trucks which have the highest loyalty of any segment.
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So what was that contributed too? Was it because buyers just chose to buy what was available to them at the time, or was it because buyers decided they no longer wanted say a Chevy truck over a Dodge? Also now that the pandemic is over and dealers have stock available again, will those people that liked that Chevy before (that couldn't get one) now go back to a Chevy?