[Martinjlm]

Originally Posted by Martinjlm

New Vehicle Deliveries: Comparing 2022 to 2023
EV September 2022 - 67,997
EV September 2023 - 107,921 an increase of 52.6%
EV Jan - Sept. 2022 - 580,387
EV Jan - Sept 2023 - 875,798 an increase of 50.2%

I’ll get back to you tomorrow with the statistics on what EV owners do when they sell / trade in their EVs. We have an industry expert on brand loyalty and consumer purchase shifts. He reviewed that information with us Friday and I’d rather use his numbers than my memory. But until I get his numbers, these were my take-always from his presentation:

1. Tesla brand loyalty is approaching 70%. In the industry, good is 50 - 55%
2. Of the people who leave Tesla, the most likely vehicle of purchase is Rivian
3. Of all the people who dispose of an EV, about 70% by another EV, the remaining 30% by a mix of hybrid and ICE.

I’ll see if I can get better numbers tomorrow.

Better numbers….
First chart…70% of households that dispose of an EV replace it with an EV. Modeled using two different methods (the details of which I don’t fully understand so I won’t try to explain the difference).

Second chart…90% of Tesla owners who return to market buy another Tesla. This could be a replacement for an EV. This could be an additional EV added to the household.

Third chart…Looking at specific non-Tesla EVs, what type of vehicle do they buy the next time they purchase a vehicle. This could be an additional vehicle added to household. This could be replacement for another vehicle in the household. In the case of replacement, it is not known if they are replacing an EV, an ICE, or a hybrid.