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Quoted from the article:
The adoption of the Lobo name for the U.S. market would be a first, although it has been used in Mexico since the 1990s. The Lobo, which is Spanish for “wolf” is used instead of F-150 on every Mexican version of the pickup, save the XL.
The company decided to use the name to appeal to young truck shoppers,
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2010 2SS/RS A6 Just a few bolt-ons and appearance doo dads
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