Quote:
Originally Posted by BuckeyeROC
So who is the target market for this vehicle? It's still just a VERY expensive electric version of the CRV/RAV4.
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Genesis is the Hyundai Kia luxury brand. Their competitors will be Mercedes -Benz, Audi, Cadillac, Lexus. So consider the similar sized / segment vehicles from those makes. In the first pic it is parked between an Audi Q5 and an Audi Q8. ICE Q5 ranges high $50s to high $60s. Audi eTron Q4 (smaller class than GV60) costs about $55k. Mercedes-Benz GLC is $54 - 68k. Their EV in this segment is a couple years off, so no pricing there yet. At $69k, GV60 is priced right with ICE vehicles in the same class.
CR-V / RAV4 are more mainstream products. The mainstream Hyundai and Kia equivalents would be Hyundai Ioniq 5 ($41k) and Kia EV6 ($48.7k). Later this year GM will introduce Equinox EV into this same competitive set. It will start at right around $30k. Honda CR-V ranges $31 - 34k. RAV4 ranges $28 - 40k.
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