[Martinjlm]

Originally Posted by lbls1

It is about time. The sedan genre is not dead. Honda and other makers are selling them every day. The Malibu is a solid effort but somehow the 9th generation disappeared. It will need quite a bit of pizzazz and good looks to compete against Accord and Camry. Chevrolet will also need another smaller sedan to shore up Malibu and to compete against another hot sedan, the Civic.

Dead? No. Life support? Pretty much. This is a chart we included in a study recently. Sedans have dropped from 43% of the market in 2000 to a projection of 14% in 2030 with continued decline forecast after that. In contrast, pickups have maintained a steady 19 - 20% of market. Most of that controlled by 3 brands, whereas sedans are split out by more than a dozen brands. Smaller pie, smaller slices for all involved. The yellow bar at the very top is where Camaro / Mustang / Supra / Z et cetera live. Just look at what's happened there since 2016 (launch of Camaro 6) to today (2022). I outlined it in red.