Quote:
Originally Posted by Martinjlm
When GM introduced C4 Corvette in 1983 ('84 MY) the run-up for months was that the new Corvette would be priced under $25,000. Ironically, my roommate and I each ordered cars at our local dealership on the same day. He had always planned to mod his so he ordered a base car, no options, white with red cloth interior. $24,995 before tax and license. I ordered a two-tone blue with leather interior, power windows and locks, air, and whatever else. My car came in in like 6 - 8 weeks. Months after ordering his car and continuously being told it had not been placed in build schedule, he changed his order to include power windows and locks and his car came in in about 3 weeks. We later learned that GM had already exceeded the number of cars it intended to build with roll-up windows. For 1985 power windows were made standard and the base price went way up.
Fast forward to 2019. GM introduced C8 Corvette with a long run-up saying that the new Corvette would be priced under $60,000. The C8 launched at $59,995 before tax and license. For 2021 the base price went way up. Good luck finding a base car, no options. Expect similar treatment with Equinox EV. There will likely be a few unicorn base / no options units built at $29,995 before tax and license.
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An even more time honored marketing strategy, advertising something that isn't actually available except on the options list. The C8 example just proves it still works.
I expect the "$30k" Equinox EV to be a combination of both being sold at a loss and being nearly impossible to actually buy.