[Martinjlm]

Originally Posted by Alan47717

I worked for GM for 30 years and there is little you can tell me about GM's legal department that I haven't witnessed.

GM used to sell hundreds of thousands of Cavaliers at huge losses every year just to buy enough CAFE credits to allow them to sell the volume of high profit vehicles they were selling. The idea that they will be be able to actually sell a $30k Equinox at a profit (again assuming this isn't a fake number created with tax credits, etc.) given today's EV economics is hard to believe. I believe they are losing money on the Bolts as well. If true this is a recycled marketing strategy.

And how specific are they being about the content of this "$30k Equinox"? You can buy an Equinox pretty cheap today if you get a base model with few options. An equivalent electric model with a short range battery, selling for $30k, would meet the commitment w/o being something most people would actually buy. Now that is also a GM tried and true marketing strategy.

When GM introduced C4 Corvette in 1983 ('84 MY) the run-up for months was that the new Corvette would be priced under $25,000. Ironically, my roommate and I each ordered cars at our local dealership on the same day. He had always planned to mod his so he ordered a base car, no options, white with red cloth interior. $24,995 before tax and license. I ordered a two-tone blue with leather interior, power windows and locks, air, and whatever else. My car came in in like 6 - 8 weeks. Months after ordering his car and continuously being told it had not been placed in build schedule, he changed his order to include power windows and locks and his car came in in about 3 weeks. We later learned that GM had already exceeded the number of cars it intended to build with roll-up windows. For 1985 power windows were made standard and the base price went way up.

Fast forward to 2019. GM introduced C8 Corvette with a long run-up saying that the new Corvette would be priced under $60,000. The C8 launched at $59,995 before tax and license. For 2021 the base price went way up. Good luck finding a base car, no options. Expect similar treatment with Equinox EV. There will likely be a few unicorn base / no options units built at $29,995 before tax and license.