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As one of those 3 people, it may drive me to Ford if they do their 2023 redesign right and have a long bed. Assuming the twins end up CCSB-only, I'm sure the GM bean counters decided that it was the best move, but I think it is regressive if every single one of their competitors offer it. I am all for GM offering equivalent or superior options than the competition.
Ford's bean counters think there is a market for it to the point that they may offer it when their previous generation didn't have it.
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2017 1SS, Summit White, Black 2SS Interior, MRC, NPP
2023 Colorado Z71, Nitro Yellow
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