Quote:
Originally Posted by lbls1
Seems that there is more action in the truck arena than anywhere else in the automotive market.
There is also increased competition in the truck market, even Tahoe. Little did they think that the likes of Nissan Armada, the Infinity counterpart and even Hyundai are cutting into Tahoe's action.
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While I agree GM needs to stay ahead of the competition, let's put this into perspective.
GM sold 69,412 Tahoes/Suburbans/Yukons last quarter for a 70% market share. Nissan sold 4130 Armadas, and despite its sales being up close to 500%, that's not hard to accomplish when you only sold 700 or so units this time last year.
GM sold 9,664 Escalades last quarter, Nissan sold 2898 QX80s. And Escalade's ATP hovers around the 6 figure mark.
There's an undisputed dominant leader in the full size SUV/luxury SUV segments.