Quote:
Originally Posted by hotlap
Sadly… they are all in decline. Dodge does better at branding but interest is dwindling :(
Attachment 1082058 |
Interesting charts. A few observations:
Mustang and Challenger both had sales bumps in 2015 when they introduced new gen (S550) and a refresh with the Challenger (which also coincided with the Hellcat).
Somewhat surprisingly, the Camaro did not have a bump in sales in 2016 with the 6th gen Camaro. It did take a tiny bit of the Mustang market share, but Mustang got that back with the refresh in 2018.
Camaro and Challenger have been going in opposite directions with the % market share, with the Mustang remaining mostly flat as a whole (although it had a big bump at the Camaro's expense in 2015).
I don't understand how Dodge has managed to have an upward market share trajectory with a car that hasn't had a new gen since 2008 when it was re-introduced. Add to that the refresh in 2015 wasn't really that significant. Is it because of the Hellcat and Redeye and other continual updates made to the high end versions that keep people interested that buy the lower versions?