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Aggressive advertising including using social media.
Aggressive discounts including the Power Days or Dollar Days (or whatever it's called) sales event with discounts like $10 per HP including Hellcats, Durangos, etc.
Aggressive strategies offering trucks at comparably low prices to get people in the door where they see Challys on the sales floor...it's a powerful motivator for customers to return. I leased a brand new Ram 1500 for much less than the competition offered.
Aggressive commercials with heart pumping theatrics including burnouts, enthusiastic city driving...gets the adrenaline flowing.
Tons of options without having to add on option groups and packages like you have to do with Mustangs. 301a, 401a, PP, PP1, Pony Package, yada yada. Dodge simplified the process of adding options.
And many other reasons. Dodge has slowly crept up over years of fine tuning and making improvements. This was bound to happen sooner or later.
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