[Martinjlm]

Originally Posted by Hops

I have zero interest in SUV's. I just can't stand them. (although we have one for the happy wife cause) Why is it that when i research new EV's, they almost all SUV's or $1million+ supercars?

Since the initial investment for the technology is so high, at least for the first generation, automakers had two potential paths to follow:

1. Lowest cost of compliance
2. Accelerate cost recovery through pricing

Nissan took the first approach when they launched the Leaf. They were focused on meeting all CAFE requirements and also generating EV credits. So they cut a lot of corners on the styling and content of the Leaf in order to lose the least amount of money they could while racking up EV credits.

Tesla took the second approach and went luxury out the box. That way they could price the product high enough to make progress on recovering investment. Now that Tesla’s technology is more mature and going into second and third generation hardware, their costs are lower and they can move down market with their product and sell more volume.

Other automakers that are bringing EVs into the market are now trying to maximize their pricing flexibility and sell in higher volume by offering EVs in the vehicle segments that have the highest sales volumes. SUVs, CUVs, and pickup trucks.