Quote:
Originally Posted by snizzle
You might be right, but it's down on power and likely capability compared to the Raptor. I figured they had to undercut Ford.
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They don't really HAVE to. They just need to cater to the GM loyal at first. Those that haven't bought a Raptor, Tremor, Rebel, TRX, etc. There are those will buy ONLY buy "their" brand regardless of what the competition offers, but do want to remain competitive.
Then after those buyers are sated, they can make improvements to try to lure others for conquest sales. It may seem short sighted but by catering to their core they can prove to the bean counters that there is demand. Then they can make larger changes down the line.