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The issue is price. The ZR2 Colorado fit into a niche that wasn’t filled. Z71 to ZR2 is about $6 on the Chevy site. A 6.2 LT Trail Boss is 55k. Let’s say the price change is the same. That puts the Silverado ZR2 at 61k, at the minimum. Raptor MSRP is 64k, right now. The Silverado ZR2 is being brought into a market that’s been dominated by the Raptor for a long time now. It’s not the same situation. Those extra 3-4K get you a lot with the Raptor. Chevy better have something big to get people to not just go with the Raptor.
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