Quote:
Originally Posted by Petrol Head
What I was just tying to convey to him that since dealers like his and a few others around the country have been putting big V8s into little Jeep’s for years, and making a lot of money doing it, FCA finally realized “hey, why don’t we just do that ourselves at the factory and get that money ourselves?”..... a sort of light bulb moment for them.
So now that Ford is bringing back the Bronco and have this new 7.3 engine, I am certain people are already making their plans to install it into the Bronco.
It doesn’t have to sell a bazillion - the cost of low production can be made up in the sticker price as I’m sure Dennis Collins ain’t doin a 392 conversion on a Jeep for peanuts.
People will pay for it.
FCA had the engine and the parts already so it’s easy for them to do.
Same with Ford.
There is an excellent business case here to make it pay for Ford, even if it’s low production. Big margins to be had for every order of a Bronco with the 7.3. They could charge $15k on top of the top of the line V6 with all the options and the people who wanted it anyway will still buy it.
As far as his example of the Raptor is concerned, well, RAM has the TRX in the 1500 now. With the Hellcat engine. And every one of those built can’t stay stocked at dealers even with a $92k sticker.
There’s plenty of money in this if you do it right..... maybe Ford just wasn’t doing the old Raptor right.
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Yeah, I agree with a lot of what you are saying, BUT..
Dennis Collins is a very small company compared to GM and for him, it is a good market with the volume he likes to handle. GM while they may make money there has to be some volume to make it worth their wild. Heck look at the Camaro, there are concerns about if we will see a GEN7 Camaro because of slow sales and GM is still making money on the model.
I like the idea but again it's not only the cost. You put an LT4 with that heavy of a ride it will be just like the ZL1 and will have a gas guzzler tax and have an EPA of about 12mpg which by the way killed the ford Lighting back in the day.
