Quote:
Originally Posted by Memphis SS
I agree, I’m sure they have a 6 month back log but, they are a nat compared to GM and their numbers are still very small compared to what GM would consider a good production run. I do think it would be cool but remember people here on the forum don’t give a good representation of the market. Heck look at just in colors..LOL. Everyone was talking about how great the Green was on the Camaro then it was dropped after one year because of poor sales.
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What I was just tying to convey to him that since dealers like his and a few others around the country have been putting big V8s into little Jeep’s for years, and making a lot of money doing it, FCA finally realized “hey, why don’t we just do that ourselves at the factory and get that money ourselves?”..... a sort of light bulb moment for them.
So now that Ford is bringing back the Bronco and have this new 7.3 engine, I am certain people are already making their plans to install it into the Bronco.
It doesn’t have to sell a bazillion - the cost of low production can be made up in the sticker price as I’m sure Dennis Collins ain’t doin a 392 conversion on a Jeep for peanuts.
People will pay for it.
FCA had the engine and the parts already so it’s easy for them to do.
Same with Ford.
There is an excellent business case here to make it pay for Ford, even if it’s low production. Big margins to be had for every order of a Bronco with the 7.3. They could charge $15k on top of the top of the line V6 with all the options and the people who wanted it anyway will still buy it.
As far as his example of the Raptor is concerned, well, RAM has the TRX in the 1500 now. With the Hellcat engine. And every one of those built can’t stay stocked at dealers even with a $92k sticker.
There’s plenty of money in this if you do it right..... maybe Ford just wasn’t doing the old Raptor right.