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All the hype is coming from the fans of Elon Musk and serious Tesla owners. Just like any product, there are going to be diehards that support it no matter how bad, ugly or just plain stupid it might be.
Then you have to take into account any Cross-Branding that may occur. Mattel just did a pre-sale for a 1:10 and 1:64 scale R/C version of the Cybertruck. It sold out in minutes and is now reselling for crazy prices. Take a product that has a diehard base, pay some influential people to talk about it, and then wait for the fanboys and fangirls to oversell it.
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