Dealerships help kill sales, too.
Especially on performance cars.
Best buying experience I've ever had was with Toyota in Oct 2019 when they were doing clearance for the 2020 models.
We bought a Barcelona Red Tundra Double Cab 6.5ft bed with SR5 and TRD Sport 4x4 packages with all options, 5.7L DOHC Flex Fuel, spray in bed liner, predator tube step, etc.
The truck msrp was almost $47k. Got them down to $39k with $3k customer cash back from Toyota and other discounts. With tax, titles and tags, it ended up $41k out the door.
https://www.toyota.com/configurator/...ories/2T-R6-LB
They didn't try to BS us at all.
If all dealerships would work honest deals, they would sell a lot more vehicles IMHO.
Ford, Dodge and Chevy dealerships are consistent in trying to rip people off.