|
Where Pontiac, Saturn, Saab, and Hummer owners Should Go
Without its four "gone" brands... GM is set to post an actual increase in Market share for the month of October 2009. Before they were closed or sold last month... 3 of the 4 brands only contributed about 3800 Vehicles to GM's sales numbers. Pontiac, heavy in fleet and low on profit, sold less vehicles than the extremely profitable Cadillac.
I would also like to point out that CHEVY alone had an almost equal market share last month to all of Ford (including Ford, Lincoln, Mercury, and Volvo).
Truth is that Hummer's buyer's may balk at the fact that the "All-American" brand is no longer American.. and is in fact... Chinese. GM could easily change the buyers into GMC buyers with new product. Saturn and Saab shouldn't be much of an issue either... as their sales numbers were either small or completely unprofitable. Having their sales numbers to boost Market Share was like having a $1M gold coin sitting in the middle of a back room, in a desk, in secure location in the Pentagon and U don't have Gov't clearance to even get on the grounds... :unsure: What U don't have (profit) U shouldn't miss.
Pontiac Buyers are another story. Then again Pontiac sold almost 40% of it's sales to Fleet. One of their cars was a Toyota, one was a direct rebadge of the Equinox, and the other two were niche, limited sales vehicles.
In truth.. all GM has to do to is convert G6 buyers to Chevy.. or even upgrade them to Buick. I own a G6, and constantly mentally cheat on it by imagining it was a Malibu :( .
As good as my G6 has been to me... I'm not in denial that it was anything more than "2004 Malibu version 2.0." Chevy could convert me with their Ep I Malibu, certainly Buick could convert me with it's superior Ep II based Regal. Then again, the Malibu gets a redo in 1 year on Ep II.
When surveys are done and Pontiac buyers say they will more than likely go to Ford, two things have happened; one is that the interviewer is talking to someone who probably hasn't purchased a Pontiac in over 10 years. Next is the failed belief by some hurt Zeta G8 admirers that Ford sells a car in their line-up other than the Mustang that actually is RWD. Which is weird, because Ford's line-up is almost identical to Chevy's... minus the super car Quadruplets under the "Corvette Division."
Cmicasa the Great XvX
|