[Cmicasa the Great XvX]

Whelp.. The Saturn deal is supposedly DEAD, duly noting that it was the fact that Penske was unable to obtain cars for the brand from the Koreans after GM stopped supplying them. Confirming what the WSJ was saying. I saw this whole deal as bullshit anyway considering GM would be essentially competing with the newly owned Penske Saturn initially with its own sourced vehicles and then with Samsung sourced ones.

Personally I am of the opinion that we simply don't need anymore brands here in the U.S. as it is already over saturated. Ideally GM will see that the peanuts that they were getting for Saturn would not even remotely make up for the money that they could potentially lose if Penske's Saturn introduced yet another brand into the U.S. market. I simply don't see the need for anymore IMPORTS being brought into our market. It's ridiculous to believe that this is cool just to say that the brand was saved. Penske would have gotten the Saturn brand for about $100-$200 Million. CHUMP CHANGE in fact, with Fritz's belief that he is getting rid of more of a loss than he could possibly incur if they have to compete with another brand. When all is said and done.. U will have Hummer and Saturn sold for a combined amount less than $500 Million. I hate seeing more Asians entering into this market. It makes me kinda sick.. especially the Hummer one.

As I said before... my real wish is that the Hummer deal falls thru as well, leading GM to merge it with GMC. It was a very profitable brand and doesn't actually need it's name to do what it was doing. The Hummer name could be made into a Trim level in line with the Denali one. Denali being the upper-level near lux version of GMC and the Hummer line being the off-road part of the Division. OR take the opportunity for GMC to actually differentiate itself even further from Chevy. Certainly U would keep the more moderate vehicles as they appeal to the mainstream buyers.. but why not merge the H2, H3, H3T, and that gorgeous Hx (H4) into the line-up of GMC calling them all the Denali trim level. Just replace the HUMMER insignia with GMC. Why in the world would GM want to sell this brand to another Foreign entity just to make a quick buck? How is this gonna pose competition for the GMC Brand??? Why did they not just merge the two brands and forgo the minuscule possible $100 Million-200 million? That amount is less than last year's gross made on the brand... In this whole shake up, we have now a situation where we witness two more automakers entering into the U.S. market.. a market that is as diluted as any in the world with exception to China.

Don't get me wrong.. I am still in love with the idea of a 4 core Brand GM. But any consideration of selling these "bad brands" off to the highest bidder kinda makes me sick.. and makes me seriously in favor of simply killing them altogether.


Saturn Should have been the "New Olds" Division called "Aurora" and Hummer should have been simply called GMC's "Denali" H2, H3, H... etc.

Saturn, an Experiment that should have never been implemented in the first place, was in my opinion bound to fail. It was not even widely known to be American, let alone apart of GM, yet despite all of that, a a cult following of "nice people" it still continued to never truly contribute to the bottom line of it's encouraging parent.




Keep in mind that when GM green-lighted the Saturn brand in 1985 GM already had Chevy, Buick, Olds, Pontiac, and Cadillac. Roger Smith, in all his wisdom , ****in idiot :banghead: , created the brand to combat the growing menaces from Japan... instead of just revamping one of the brands already under his charge... like OOOOOH... Oldsmobile. That brand could have certainly been the one to get the Saturn treatment, as it was in line to be revamped anyway in just 5 short years.

Yup... the Olds revamp was already being put into motion in 1990. The Aurora, Intrigue, and Alero were not just pulled outta the air in 1995. Ironically.. they all looked like more substantial Saturns of the time than anything else (See Below). Oldsmobile’s general manager even suggested renaming the brand "Aurora." Of course that didn't go over well and in the end, he just left the name off the Intrigues and Aleros, or rather made the Olds name so small U would barely notice it there.






The Same thoughts go out to Hummer... and Ricky Boy not simply making it a part of GMC from the start. IN the year 2000... there was the Terradyne. A Hummer if I've ever seen one.