Quote:
Originally Posted by FenwickHockey65
The $60k figure isn't necessarily a reflection of quality. I see it more as a testament to GM's manufacturing capabilities. The European makes don't have the mass-production capacity Bowling Green offers. To be fair, they likely don't see that as a bad thing, but for Corvette affordability is a key factor.
|
Oh sure they do. VW owns Lambo and Audi. Fiat owned Ferrari for ages. If they ever wanted to build in volume, they could do so with ease.
They don't because then it dilutes the brand. Production is carefully managed so that its a bit behind the demand. For the luxury exotic market, a big part of what they're selling is exclusivity. If everyone has one, the car is no longer special which, ironically, reduces demand. This is also why Ford can charge hundreds of thousands for the GT: there just aren't many of them and its a privilege bestowed up you by Ford (
) to actually get one.