[DGthe3]

Originally Posted by PDXSSCE

NASCAR? Seriously? If that's where GM is hanging its Camaro hat, it's no wonder sales are horrible.

Longtime NASCAR fans lament its decline and hope for turnaround

NASCAR has a problem, and drivers aren't sure how to fix it

What NASCAR's Declining Popularity Can Teach Us About Responding to a Changing Market

NASCAR Fans Are Racing Away From The Sport Even Faster

I count myself among the former fans that lost interest and left the sport.

Calm down. NASCAR is one, extremely visible, place where GM is spending its marketing money on the Camaro. Our CamaroFest is another, less visible (to the general public) place. SEMA is somewhere in between. There are other ways too. The point is, people on this site act as if there isn't a dime being spent on marketing the Camaro because the members of this forum aren't seeing the same commercial on TV 10 times a night.

And NASCAR isn't particularly unique in its attendance/viewership issues. Baseball is down too. And football. And hockey. Not sure about basketball. Pro wrestling is down (even though its not a sport, its still a weekly event of a couple hours in length performed live in front of thousands). TV viewership as a whole is down. Not to say NASCAR doesn't have its own issues, but they're facing a much bigger trend that nobody knows how to solve.

All that said, I really wish NASCAR would do away with the 'Chase' entirely. It won't fix everything, but it is probably the simplest thing they could do to improve things.