Quote:
Originally Posted by Bhobbs
I get what they are doing but that doesn’t mean it’s a good idea. They are responding to the people that want a V series badge but they don’t want any of the compromises made for the badge. They are basically watering it down for people that would probably put a V badge on a base model just to look cool.
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I agree it's dumb, but this isn't a precedent started by Cadillac. Mercedes has been slapping AMG badges on anything sporty for a few years now. Same with BMW and the M badge.
Unfortunately the luxury world is a lot of monkey see monkey do, for better or worse.