Quote:
Originally Posted by cliffy
Here is the conundrum as I see it. GM needs to sell cars and fast. Caddy's transformation into a younger brand was easier, as it always was a car your rich uncle drove, and always stood for American luxury. Buick lately has been driven by blue haired little old ladies you honk at as you pulled around them to get past. Back in the mid 80's Buick turbo 6 engines raced at Indy, been a long time since then.
I wish them the best, but you should not have to surprise people by by saying "thats a Buick???" I look at a Vette or a new Camaro and say "now thats a Chevy baby!!" Big difference.
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How can they change the brand's perception without surprising the public? Slowly lower the intended demographic by a decade with every redesign?