Quote:
Originally Posted by djsnoflake
Why not? They already did that move with Caddies. They can/are doing it right now with Buicks.
As dumb as it might sound, GM put a new LaCrosse in that TV show "The Good Wife" with the chick from ER. My wife watched the show, saw Julianna whatserface driving the car and now she is dead set on ordering one this spring.
She asked me as she was watching the show "Lance, what car is THAT!?" I told her what it was, she went "THATS a Buick?" and the rest was history.
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Here is the conundrum as I see it. GM needs to sell cars and fast. Caddy's transformation into a younger brand was easier, as it always was a car your rich uncle drove, and always stood for American luxury. Buick lately has been driven by blue haired little old ladies you honk at as you pulled around them to get past. Back in the mid 80's Buick turbo 6 engines raced at Indy, been a long time since then.
I wish them the best, but you should not have to surprise people by by saying "thats a Buick???" I look at a Vette or a new Camaro and say "now thats a Chevy baby!!" Big difference.