Quote:
Originally Posted by cliffy
The age demographic for Buick and Mercury has historically been above 60. They are the scion of the retirement home parking lots. Buick made news a few years ago when the Enclave was targeting the 55 and younger territory.
I'm 51 now, midlife crisis in full swing, and the thought of being seen in anything bearing the Buick nameplate is unthinkable. I would fight it tooth and nail, trying to hang on to my youth that is slowly slipping from my grasp. My 24 y.o daughter would buy the LaCrosse, but not if its a Buick. She probably would turn into a Pontiac lot and buy one....but alas its too late
Perception is everything in the automotive industry. Brands are associated with demographics. Buick since the late 70's has been associated with the older crowd. I don't know how GM can change the image to appeal to a 30 something market........I don't think it can be done
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Why not? They already did that move with Caddies. They can/are doing it right now with Buicks.
As dumb as it might sound, GM put a new LaCrosse in that TV show "The Good Wife" with the chick from ER. My wife watched the show, saw Julianna whatserface driving the car and now she is dead set on ordering one this spring.
She asked me as she was watching the show "Lance, what car is THAT!?" I told her what it was, she went "THATS a
Buick?" and the rest was history.