Quote:
Originally Posted by FenwickHockey65
Would love to see where you figured out that nobody under 55 buys a Buick.
As for Pontiac, Pontiac was on the chopping block before GM went into bankruptcy. The brand was limited in what GM could do with it, fleet sales made up a large percentage of its sales (G6...), plus it didn't have an overseas market like the four core GM brands.
No. Regal is on SWB EpII. LaCrosse is on LWB EpII. LaCrosse is bigger.
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The age demographic for Buick and Mercury has historically been above 60. They are the scion of the retirement home parking lots. Buick made news a few years ago when the Enclave was targeting the 55 and younger territory.
I'm 51 now, midlife crisis in full swing, and the thought of being seen in anything bearing the Buick nameplate is unthinkable. I would fight it tooth and nail, trying to hang on to my youth that is slowly slipping from my grasp. My 24 y.o daughter would buy the LaCrosse, but not if its a Buick. She probably would turn into a Pontiac lot and buy one....but alas its too late
Perception is everything in the automotive industry. Brands are associated with demographics. Buick since the late 70's has been associated with the older crowd. I don't know how GM can change the image to appeal to a 30 something market........I don't think it can be done