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The 6th gen Camaro is a great variant. Its problem is lack of promotion, pricing, and perhaps some alienation with its new face. Even before the facelift, the 6th generation struggled in sales.

I agree with some of the earlier posts, in that Chevrolet has to get cracking on better promoting the Camaro. Just look at some of the Challenger themes and its not a wonder why its popular: Hellcat, Demon, Redeye. While these Challengers are not volume sellers, they succeeded in catching the attention of most new car buyers. Chevrolet doesn't necessarily have to create an 800 hp monster to go toe to toe with Challenger, but at the same time it will need to come up with some themes that will catch the eye of potential shoppers. Chevy will need to work on their pricing as well.