Quote:
Originally Posted by DGthe3
The polarized reaction is why I think GM should be doing the C8 as an expansion to the Corvette 'brand' instead of being the C7 replacement. Satisfy both camps that way.
*edit, yes I know that is a lot more expensive, but it also frees the mid engined car to start in the 6 figures
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From a consumer standpoint that would be ideal, we would have our choice.
From a manufacturing standpoint, that is a high risk/high reward gamble. When a product brand or segment is dissected into two very different products, you have two scenarios:
high risk is that your new product competes with your old product, and your current customers are split between them, driving volume down and costs up.
the high reward is that you obtain new customers from other manufactures and grow your market share across both segments.
In the performance car market segment, I believe they made the correct choice. I do not think the C8 can take enough market share from the established mid engine competition, too many buyers are very brand specific in this segment.
Only time will tell, it is fun to watch things like this play out when it is not my money...
