Quote:
Originally Posted by DRKS1D3
Jeep is one of the best selling brands of 4x4's, so they are fine. Chrysler and Dodge would be the first to feel the heat. The Jeep Grand Cherokee already outsells the Durango >3:1 and if you don't absolutely require 3rd row seating, why even look at one? And again, the Caravan is simply in a dead market. They are indeed in a very tough spot.
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I feel they are leaning too heavily on Jeep, a loaded Wrangler now costs around $62,000. That is absurd. People aren't going to continue to pay these prices. Inventory is already building up to the point that huge discounts are now needed to move units, which Wrangler never had before.
The 3-row segment is hot right now, the Durango is a fantastic ride. Part of the sales issue is production capacity. They are built on the same line as Grand Cherokee, and Jeep has higher margins and more marketable.
Caravan is not exactly dead, they sold 151,000 last year. Of course the question still remains how much of that is fleet.