[Martinjlm]

Originally Posted by DGthe3

It needed advertising more than the Camaro. The Camaro sales are slow because GM catered to enthusiasts instead of making something with broader appeal. Advertising won't change the outward visibility. It won't change the tiny trunk. It won't change the back seat space. It won't change the fuel economy. It won't change the price.



Since they made the Camaro with a narrow appeal, the overwhelming majority of those who would consider buying a Camaro already know about it. So there isn't much point spending money on TV spots or most other types of typical advertising. There are much more efficient ways to spend their marketing budget. Ones that are aimed directly at enthusiasts instead of the general public.



But the Cascada? Even people who consider themselves car buffs forget that it exists, let alone the general public. Plus, Buick still has an enormous perception issue. So there is value in simply informing people that, yes you can get a Buick convertible. It helps change the perception of the brand overall in addition to promoting the Cascada specifically.

The other thing that led not only to its demise, but GM’s apathy in advertising it, is that it is the very last vestige of GM’s relationship with Opel. Like the Regal, Cascada is/was a rebadged Opel Insignia. Difference is, GM did localize build of the Regal in North America. Cascada continued to be built by Opel, which GM sold to PSA (parent company of Citroen and Peugeot) a few years ago. PSA no longer wants to build the car for GM and GM no longer wants buy it from PSA, so there you have it.

***EDIT*** Turns out the Opel and Vauxhall (Opel’s UK twin) convertibles were also named Cascada. But all three Cascada models were basically convertible versions of the Opel / Vauxhall Insignia that the Buick Regal is based on